PatientBond’s cloud-based, digital health platform automates patient engagement and care coordination with two-way communications, response tracking and real-time adjustment & optimization. PatientBond offers solutions to tackle many business and clinical challenges, including Healthcare Consumer Awareness/Marketing, Pre Visit, Point of Care, Patient Loyalty and Patient Collections for Health Systems, Physician Practices, Urgent Care Centers and Payers. PatientBond personalizes communications based on patients’ motivations and channel preferences using a proprietary psychographic segmentation model developed by healthcare consumer experts from P&G, the worldwide leader in consumer products and advertising. PatientBond enables you to activate desired patient behaviors to increase revenue and volume while ensuring cost avoidance and savings.

The Insights Accelerator houses years of market research and psychographic insights to motivate and activate desired patient behaviors. It addresses "why" patients do what they do and can guide hyper-targeting of marketing campaigns with its heatmapping capabilities.

Only PatientBond has a proprietary psychographic segmentation model, which provides insights into why consumers make their healthcare decisions and how to influence their behaviors. The model was developed by healthcare consumer experts from P&G and proven in its applications in provider marketing.