Optimal breastfeeding as recommended by the WHO, saves the healthcare provider over $500 per baby in the first 6 months alone when breastfed exclusively, on top of the livelong benefits of improved healthcare outcomes such as reduced obesity, diabetes, cardiovascular diseases and cancer for the child and the mother.

LactApp leverages Artificial Intelligence in a novel use case: Lactation Support and Maternity to help the mother achieve her personal breastfeeding goals. It has become the number one choice for expert, confidential and customized advice among mothers and has developed an innovative approach to lower health care costs and improve women’s satisfaction.

The App now solves over 1,000,000 consultations automatically per month and is the #1 breastfeeding app in Spanish speaking countries used by 23% of new mothers in Spain and by thousands in the US, as well as being downloaded over 550,000+ times worldwide. LactApp’s Medical app for healthcare professionals has seen monthly users from the US multiply by five in the last 5 months alone. 

We have completed successful pilots with health insurance companies and LactApp’s clinical efficiency study to prove its ability to raise breastfeeding rates in the population is in progress and will quantify cost savings for the provider. LactApp is looking to partner with healthcare providers and insurers internationally.