With the complexity and demands associated with healthcare delivery today, seeing the whole picture is more important than ever. The end-to-end Human Understanding Program is designed to help you capture and act on what matters most to consumers, communities, patients, families, and care teams. 

The Human Understanding Program delivers the capabilities you need to turn strategic aspiration into action in critical focus areas including workforce engagement, consumer insights, patient and consumer experience, and marketing strategy. 

Unlock the power of Human Understanding to improve care, enhance performance, and catalyze growth.

NRC Health is ranked #1 Best in KLAS for patient experience improvement.

For more than 40 years, NRC Health has led the charge to personalize healthcare and support organizations in their understanding of each unique individual. NRC Health’s commitment to Human Understanding™ helps leading healthcare systems get to know each person they serve not as point-in-time insights, but as an ongoing relationship. Guided by its uniquely empathic heritage, NRC Health’s patient-focused approach, unmatched market research, and emphasis on consumer preferences are transforming the healthcare experience, creating strong outcomes for patients and entire healthcare systems.

PatientBond’s cloud-based, digital health platform automates patient engagement and care coordination with two-way communications, response tracking and real-time adjustment & optimization. PatientBond offers solutions to tackle many business and clinical challenges, including Healthcare Consumer Awareness/Marketing, Pre Visit, Point of Care, Patient Loyalty and Patient Collections for Health Systems, Physician Practices, Urgent Care Centers and Payers. PatientBond personalizes communications based on patients’ motivations and channel preferences using a proprietary psychographic segmentation model developed by healthcare consumer experts from P&G, the worldwide leader in consumer products and advertising. PatientBond enables you to activate desired patient behaviors to increase revenue and volume while ensuring cost avoidance and savings.

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At NRC Health, we’re your partner. Working together, we bring solutions to your biggest challenges and help you connect with patients as unique individuals to revolutionize the care experience for everyone. 

Long-term, service-centered partnerships

We walk the walk. We’re dedicated to understanding you and your unique needs. Where other companies are creating barriers, we’re building bridges so you can stay connected to us.

Innovative products and thought leadership

Our integrated, programmatic solutions and innovative thought leadership are revolutionizing the healthcare experiences of consumers, customers, patients and caregivers.

Inclusive pricing without surprises

Understanding as a service means we’re on the journey together. No surprise invoicing or hidden costs. You have control over the aspects of Human Understanding that are key to your success

Healthcare is our singular purpose

We’ve been at the center of treating patients and clients as unique individuals for over 40 years. The healthcare experience and caregiving teams are the foundation and focus of everything we do.

The Insights Accelerator houses years of market research and psychographic insights to motivate and activate desired patient behaviors. It addresses "why" patients do what they do and can guide hyper-targeting of marketing campaigns with its heatmapping capabilities.

Only PatientBond has a proprietary psychographic segmentation model, which provides insights into why consumers make their healthcare decisions and how to influence their behaviors. The model was developed by healthcare consumer experts from P&G and proven in its applications in provider marketing.