Q&A with Scott Taylor of Perx Health: Unlocking patient motivation

AVIA Connect is the leading online resource for accurate, unbiased information about digital health companies and solutions. Our goal: To empower hospitals and health systems with the information they need to match with vendors who can meet their individual needs. We asked the top remote monitoring companies about their solutions and what they think the future of digital health looks like. No sponsored content or advertorials—just transparency and insights that decision-makers can use.

Perx Health provides high-touch patient engagement tools tailored to meet the needs of individual chronic care patients. The Perx smartphone app utilizes a proprietary behavioral science approach and AI-powered algorithms to drive behavior change, with incentives for users who complete tasks like taking medications, reporting physiological data or engaging in exercise. Founded in Australia, Perx launched in the U.S. market in 2021.

 
 

Founder and CEO Scott Taylor has overseen delivery of Perx programs to over 25,000 people living with various chronic conditions and collaborated with dozens of healthcare organizations, as well as national payers and providers. Prior to launching Perx, Taylor worked in the finance industry and obtained a degree in finance and economics from the University of Sydney in Australia.


Q: Can you tell us about your company and the challenges you are solving within the remote monitoring space?

A: Perx Health is a chronic care company building the world’s highest-engaging chronic care programs. Poor patient engagement  and treatment adherence are the biggest challenges for payers and providers when it comes to delivering chronic care. To truly deliver better health outcomes at a lower cost, Perx developed its patient-centric digital care platform to engage and serve any patient, regardless of their condition complexity, level of health literacy or socioeconomic status. 

In one study published in Nature in 2020, researchers found that the typical digital health solution engages patients for only 5.5 days. On average, Perx delivers over 200. Our programs consistently engage patients four to five times each day for over six months. This drives higher adherence to RPM programs, better health outcomes and better economic outcomes for providers. Our solution helps providers and other RPM solutions for any healthcare organization reach their highest-risk patients every day.

Q: How does your company differentiate from other remote monitoring vendors?

A: Perx Health’s proprietary precision behavior change approach motivates high-risk patients to consistently engage four to five times each day over six months. With that kind of engagement, Perx helps patients sustain 90 percent adherence to critical clinical tasks (like logging clinical measurements) and form long-term habits for self-management. Furthermore, these results are achieved regardless of complex comorbidities, level of health literacy or socioeconomic status. We achieve this high level of engagement by taking a personalized approach to engagement, leveraging strategies from leading social, gaming and consumer products to keep patients coming back time and time again.

Q: What are some of the biggest changes your company has seen around how health systems are approaching remote monitoring since 2020?

A: During COVID-19, payers and providers realized that digital care was no longer optional but essential. Eighty-one percent of physicians plan to accelerate their introduction of digital health technologies, and 70 percent of patients agree that remote care is just as effective as in-person care. 

But with less frequent in-person visits, it became harder to motivate patients to stick to RPM programs, which were essential to delivering the targeted health and financial benefits. In many ways, engagement outside the clinical setting and self-directed patient motivation has become a priority for discerning healthcare systems.

Q: What does an ideal client look like? How are health systems best organized for success in remote monitoring?

A: Our ideal clients are innovative health systems who are frustrated with the lack of engagement with their current RPM programs, or shoulder the financial and reputational risk to deliver health outcomes. These systems are incentivized to adopt solutions that demonstrate sustainable long-term behavioral change, which is where Perx excels. Perx programs can be deployed with minimal effort from our program partners and require no IT integrations. In order to successfully pilot Perx, all our team needs from our partners is a target group of patient participants. The rest can be completely managed by the Perx team–we offer hands-off enrollment upon receipt of the target participant list.

Q: What measurable outcomes have you seen from your clients who have prioritized remote monitoring?

A: Over the last few years, Perx Health has partnered with over a dozen major payer, provider and pharmaceutical customers in the U.S. and Asia-Pacific. Many have expanded their initial programs to new condition areas, use cases and remote care models as they’ve seen the results, and Perx Health has now supported over 25,000 patients in their journey to better health. In terms of specific outcomes, Perx Health has also demonstrated the triple aim of better health, lower costs and patient satisfaction: 

  • Aspire, a leading provider network, has seen over 50 percent of their target population enroll in their Perx program, with a 20 percent increase in annual patient retention

  • QBE, a global insurer, saw a measurable improvement in patient health outcomes and over $6,000 in cost savings per patient.

  • Sydney Local Health District, a hospital network, partnered with the University of Sydney to evaluate the impact of the Perx program for patients over 12 months. This study found that Perx doubled the likelihood of medication adherence and had a statistically significant impact on condition bio-markers. This has since been published in the British Medical Journal.

Q: What major functional enhancements and/or product investments are you making in the near term to keep up with the evolution of remote monitoring?

A: Perx’s core intellectual property is the trade secrets and proprietary algorithms within our software. Our digital intervention uses these algorithms to determine how to engage and motivate each patient based on the demographics, psychographics and observed behaviors of each individual. Perx continues to build our trade secrets, focusing on: 

  • Healthcare data from patient treatment adherence and new habit adoption

  • Behavior data from patient interactions (engagement patterns and reaction to triggers and incentives)

  • Relationships with patient and funding organizations that form the basis of commercial partnerships

A few investments on the product roadmap include multiple language capabilities, application programming interface integrations and software development kits.

Q: How is your company partnering with clients as reimbursements and use cases shift?

A: Perx offers per engaged patient per month pricing based on patients who are continuously engaged and retained in Perx programs. We take on the risk for delivering engagement, adherence and retention outcomes because we know our product can deliver. CMS guidelines now include Remote Therapeutic Monitoring (RTM) codes. Once billing procedures are determined, we expect Perx and our partners will be able to bill for musculoskeletal and respiratory conditions engaging with Perx as a Remote Therapeutic Monitoring program.

Q: What are the biggest opportunities health systems should be thinking about this year when it comes to remote monitoring?

A: All leading trends in healthcare require daily, ongoing, proactive engagement of high-risk patients. This daily engagement can’t be done through investing in more individuals–it must be a scalable digital solution. Individuals managing three or more chronic conditions make up two-thirds of healthcare costs. There is huge potential value in improving high-risk patient outcomes through remote monitoring.

 

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