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Marketing - Insights Accelerator

Marketing - Insights Accelerator

Marketing - Insights Accelerator

4 verified clients
Marketing - Insights Accelerator
Marketing - Insights Accelerator

Overview


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Avia Summary

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Marketing - Insights Accelerator is a solution provided by PatientBond, Inc. which was founded in 2011. It belongs to the digital health solution Customer Relationship Management (CRM).
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It has 4 verified clients.
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Marketing - Insights Accelerator integrates with major EMRs such as Not applicable.
DESCRIPTION
The Insights Accelerator™ is an easy-to-use online interface for accessing and leveraging proprietary healthcare consumer research. It allows the user to define the patient type (age, gender, psychographic segment, health condition, etc.) and analyze a comprehensive list of attitudes and behaviors to deeply understand the needs of that patient type. The Insights Accelerator™ also includes geographic heatmaps by designated market area (DMA) down to the Census block group level, by psychographics, demographics and socioeconomics. Determine the right messaging, images and channel mix for game-changing effectiveness and cost efficiencies in marketing and patient engagement.
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EHR integration

Not applicable
Not applicable
Not applicable
Desktop, Mobile / Tablet (web optimized)
Use cases and differentiators

  • Identifying prime prospect healthcare consumers for marketing campaigns
  • Informing marketing strategies and campaigns with healthcare consumer insights to drive patient acquisition and loyalty
  • Geo-fencing and targeting healthcare consumer types and psychographic segments
None provided

The Insights Accelerator houses years of market research and psychographic insights to motivate and activate desired patient behaviors. It addresses "why" patients do what they do and can guide hyper-targeting of marketing campaigns with its heatmapping capabilities.

Only PatientBond has a proprietary psychographic segmentation model, which provides insights into why consumers make their healthcare decisions and how to influence their behaviors. The model was developed by healthcare consumer experts from P&G and proven in its applications in provider marketing.

Company information

Founded in 2011

17.0M total equity funding

Select which hospital or health system you work at and see a personalized compatibility level.

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Reviewer’s Role
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  • Project manager
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Reviewer’s Org Size
  • XL ($5B+ NPR)
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  • XS (< $0.2B NPR)

Reviewer’s Org EMR compatibility

Reviewer’s Org Type
  • AMC
  • Pediatric Facilities
  • ACO
  • Rural Presence

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Clients


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