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By CareCentra

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Select which hospital or health system you work at and see a personalized match score.

The MoBE (standing for Motivation, Ability and Engagement) algorithm can be deployed through any channel or device (an “intel-inside” approach), accompany the individual across preventive, chronic, and acute care settings spanning an entire lifetime.
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Key Clients
Clients Your Size
0 People
2 Organizations
EHR integration


Acute care EMR, Ambulatory EMR, Patient portal

EMR Integration & Relevant Hardware:

Use case dependent

EMRs Supported:

Epic, Cerner, Allscripts, athena

Hardware Compatibility:

Desktop, Mobile / Tablet (web optimized), Mobile / Tablet (native app)


Research suggests that if behavior-related risk factors were eliminated, 80% of all heart disease, diabetes and stroke could be prevented, as could more than 40% of US cancer cases and deaths. CareCentra has worked with academic institutions (HBS, Stanford, Princeton) and business partners (Intermountain Healthcare, Baylor Scott & White), to develop a personalized behavior-shaping algorithm for each individual to significantly improve health outcomes, while reducing utilization – the MoBEMap. CareCentra’s MoBEMap algorithm has proven to maximize patient engagement, loyalty and customer satisfaction, no matter what channel or application is used to deliver personalized nudges. By pairing the algorithm with a brand or device, that brand can directly benefit from industry leading engagement results. CareCentra has been able to achieve engagement rates that exceed that of Facebook and Twitter, while driving Net Promoter Scores that rival habitual brands like Starbucks (NPS ~77) and Costco (NPS ~79). We have presented key results of the experience using Google’s HEART framework below to set out impact measures in perspective
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Use cases


None provided

COVID-19 use cases:
COVIDCENTRAL, a digital care journey powered by MoBE, addresses COVID-19

Differentiators vs Internal Options:

CareCentra is an AI company that shapes behaviors in healthcare settings.  

It is the only platform of its kind that builds personalized choice architectures based on the Nobel Prize winning nudge theory. Choice architecture in our context is the design of different ways in which choices can be presented to patients, and the impact of that presentation on the patient’s decision-making. For example, the number of choices presented, the way attributes are described, and the presence of a "default” can all influence patient choice. As a result, the deliberate design of choice architecture to nudge patients toward personally and socially desirable behaviors like adhering to standards of care, choosing healthier foods, managing stress or social integration. These interventions are often justified by the fact that well-designed choice architectures can compensate for irrational decision-making biases to improve health outcomes. CareCentra’s platform works by generating nudges (a combination of content, frequency, channel, and incentive) designed for a segment-of-one in what we call precision nudging  

Differentiators vs Competitors:

CareCentra’s MoBe Platform 

Persuasive technologies shape behaviors. Like Instagram (whose cofounder Mike Krieger was a student of B.J. Fogg in Stanford) and other popular social media platforms, they are behaviorally tuned and help form habits. Used appropriately, persuasion rather than reminders, help build long term habits of actions like medication adherence, stress management etc.  

The drop-out rates of <5% on all our deployments over 12-24 months testify to the ability of the platform to retain engagement over long periods of time. This allows deployment to manage chronic diseases and preventive care programs like fitness or wellness that require sustained engagement. 

The CC platform is designed for delivering adaptive nudges at scale. No two patients managing the same condition, say heart disease, respond to care plans in the same way. As a learning system the platform gets ‘smarter’ over time. It delivers nudges based on the patient’s MoBe Map ensuring high levels of responsiveness and engagement. 

The architecture of our platform allows a health system to license a SaaS module for, say, Medication Adherence, and once integrated into their workflow, keep adding other digital care journeys like heart health, breast cancer, maternity, etc. all on the same platform. The care journeys we offer cut across type of condition (chronic or acute) and site of care (in-hospital or at home) coordinating with care teams as relevant or permitted. This is also why the platform can be deployed by providers, payers, and employers in various settings. 

CareCentra’s platform is both omnichannel (text, App, IVR, Alexa etc.) and integrates with multiple personal devices without requiring any specific hardware within the provider or with the patient. 

CareCentra is a B2B platform that targets at-risk populations and risk-bearing plans. The aggregate populations come from providers, payers and through Pharma partnerships. The Maternity Care journey is, however, a product that lends itself to a B2C model that we do not intend pursuing in the near future 

The CareCentra platform collects behavior data at the level of individual patients for every care journey in combination with clinical data. This makes its algorithms effective in building personalization and engagement. 




Company information

Founded in 1970

Select which hospital or health system you work at and see a personalized match score.

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