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Marketing - Segmented Marketing Campaigns

Marketing - Segmented Marketing Campaigns

Marketing - Segmented Marketing Campaigns

By PatientBond, Inc.

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Overview


Select which hospital or health system you work at and see a personalized match score.
About

DESCRIPTION

None provided

CLIENTS OVERVIEW
Key Clients
Clients Your Size
USED BY
0 People
4 Organizations
EHR integration

Integrations:

Acute care EMR, Ambulatory EMR, Ancillary EMR, Patient portal, Pop health platform, Other

EMR Integration & Relevant Hardware:

Recommended, but not required

EMRs Supported:

Epic, NextGen, athena, Athenahealth, Other

Hardware Compatibility:

Desktop, Mobile / Tablet (web optimized), Mobile / Tablet (native app)

Description

Psychographically segmented, multi-channel (email, text, automated calls, in-app/portal messaging, print) campaigns with multiple waves and embedded patient response actions (click-throughs) for any service line. Acquire new patients/members or reactivate dormant relationships. Includes robust campaign reporting and analytics.
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Use cases

Description

Patient acquisition

Patient loyalty

Service line marketing

Patient reactivation marketing

COVID-19 use cases:

Digital workflows include COVID-19 content, such as education, appointment scheduling, lab results, etc.

Differentiators

Differentiators vs Internal Options:

Only PatientBond personalizes patient engagement with insights from a proprietary and proven psychographic segmentation model. Healthcare consumers' attitudes, values, personalities, priorities and motivations are harnessed to produce digital content that is significantly more effective than "one size fits all" approaches. PatientBond can be used as a standalone system or an enhancement to most EHR, CRM and practice management systems.

Differentiators vs Competitors:

Only PatientBond personalizes patient engagement with insights from a proprietary and proven psychographic segmentation model. Healthcare consumers' attitudes, values, personalities, priorities and motivations are harnessed to produce digital content that is significantly more effective than "one size fits all" approaches. PatientBond can be used as a standalone system or an enhancement to most EHR, CRM and practice management systems.

Company information

Founded in 2011

17.0M total equity funding

About AVIA Connect

AVIA Connect helps healthcare providers make better digital health vendor selections. Our AVIA Connect Marketplace enables digitally focused healthcare providers to search thousands of vendor profiles and match with vendors that meet their requirements.

AVIA Connect is a product of AVIA, the nation's leading digital transformation partner for healthcare organizations.

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