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Marketing - Segmented Marketing Campaigns

Marketing - Segmented Marketing Campaigns

Marketing - Segmented Marketing Campaigns

By PatientBond, Inc.

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Overview



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Description

Psychographically segmented, multi-channel (email, text, automated calls, in-app/portal messaging, print) campaigns with multiple waves and embedded patient response actions (click-throughs) for any service line. Acquire new patients/members or reactivate dormant relationships. Includes robust campaign reporting and analytics.
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EHR integration

Integrations:

Acute care EMR, Ambulatory EMR, Ancillary EMR, Patient portal, Pop health platform, Other

EMR Integration & Relevant Hardware:

Recommended, but not required

EMRs Supported:

Epic, NextGen, athena, Athenahealth, Other

Hardware Compatibility:

Desktop, Mobile / Tablet (web optimized), Mobile / Tablet (native app)

Clients

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Use cases

Description

Patient acquisition

Patient loyalty

Service line marketing

Patient reactivation marketing

COVID-19 use cases:

Digital workflows include COVID-19 content, such as education, appointment scheduling, lab results, etc.

Differentiators

Differentiators vs Internal Options:

Only PatientBond personalizes patient engagement with insights from a proprietary and proven psychographic segmentation model. Healthcare consumers' attitudes, values, personalities, priorities and motivations are harnessed to produce digital content that is significantly more effective than "one size fits all" approaches. PatientBond can be used as a standalone system or an enhancement to most EHR, CRM and practice management systems.

Differentiators vs Competitors:

Only PatientBond personalizes patient engagement with insights from a proprietary and proven psychographic segmentation model. Healthcare consumers' attitudes, values, personalities, priorities and motivations are harnessed to produce digital content that is significantly more effective than "one size fits all" approaches. PatientBond can be used as a standalone system or an enhancement to most EHR, CRM and practice management systems.

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Company information

Founded in 2011

17.0M total equity funding

Ratings & Reviews

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Reviewer’s Org Type
  • AMC
  • Pediatric Facilities
  • ACO
  • Rural Presence
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Reviewer’s Rating
5
0%
4
0%
3
0%
2
0%
1
0%

Reviewer’s Role
  • End user
  • Project manager
  • IT / Technical support
  • Executive sponsor
  • Internal consultant
  • Other

Reviewer’s Org Size
  • XL ($5B+ NPR)
  • L ($3-5B NPR)
  • M ($1-3B NPR)
  • S ($0.2-1B NPR)
  • XS (< $0.2B NPR)

Reviewer’s Org EMR compatibility

Reviewer’s Org Type
  • AMC
  • Pediatric Facilities
  • ACO
  • Rural Presence

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