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Conversational AI is an advanced technology that allows machines to understand, process, and respond to human language in a way that is both contextually relevant and interactive. Within the healthcare sector, this technology is increasingly deployed to automate routine tasks and deliver a more robust and personalized patient experience. Conversational AI leverages a combination of machine learning, natural language processing, and occasionally deep learning to interpret and respond to user inputs, with a conversational user interface that mimics human interaction. Digital health companies deploy conversational AI through chatbots, voice assistants, messaging apps, or any other type of platform where natural language interactions occur.

What is the digital front door? Digital front door describes a set of interactive and transaction-ready capabilities to enable digital interactions between patients and health systems throughout the care journey, from pre-service to follow-up and payment. When leveraged appropriately, a digital front door strategy can improve patient experiences, drive access, and reduce (or eliminate) reliance on paper-based workflows and manual processes.

AVIA Marketplace's 2024 Top Digital Front Door Companies, including: Why the digital front door matters What leading solutions offer AVIA Marketplace’s top digital front door companies

Patients demand convenient healthcare access akin to online services. A robust digital front door, integrating online scheduling, telehealth, patient portals, symptom checkers, and payment management, is crucial. It offers a competitive edge by enhancing accessibility, patient loyalty, brand perception, market reach, revenue, and leveraging data for insights, ensuring health systems meet modern expectations and stay competitive. Modern patients rightly demand that healthcare access be as straightforward as ordering a meal online or hailing a ride, which is still far from the norm.

According to a report from Accenture, patients are increasingly switching providers, and at least a portion say it’s because of the digital experience. In fact, the report goes on to show that digital engagement is a strong predictor of loyalty. Increasingly, patients say they are less likely to stay with a provider who doesn’t provide a good digital experience, and a bad digital experience effects how they feel about their entire healthcare interaction. In other words, great care or bedside manner doesn’t mean a patient will stay if the rest of their experience doesn’t meet their needs.

In today’s rapidly evolving healthcare landscape, health system CIOs, Innovation, Strategy, and Marketing executives are faced with a daunting task: selecting the optimal digital front door solution from a sea of options. This abundance of choices often leads to decision paralysis, costly DIY endeavors, or the adoption of solutions that fail to deliver value to consumers and yield no return on investment.

AVIA Marketplace defines dynamic staffing and scheduling as the ability to leverage a marketplace supply workforce (including full-time, part-time, per diem, contracted, gig, and alumni labor) with adaptive and staff-centric digital scheduling and staffing tools. Dynamic scheduling and staffing capabilities allow organizations to accurately predict and fill staffing needs through real demand forecast accuracy, which results in greater labor efficiency, reduced costs, and improved employee satisfaction.

AVIA Marketplace defines dynamic staffing and scheduling as the ability to leverage a marketplace supply workforce (including full-time, part-time, per diem, contracted, gig, and alumni labor) with adaptive and staff-centric digital scheduling and staffing tools. Dynamic scheduling and staffing capabilities allow organizations to accurately predict and fill staffing needs through real demand forecast accuracy, which results in greater labor efficiency, reduced costs, and improved employee satisfaction.

Recently, I had the privilege of attending the AHA Rural Health Conference, a gathering that brings together healthcare professionals, administrators, and advocates from across the nation to address the unique challenges and opportunities within rural healthcare. The experience was not only enlightening but also deeply inspiring, highlighting the resilience, innovation, and dedication of those at the forefront of rural health. Reflecting on the conference, I’d like to share three key themes and takeaways that resonated with me, in the hope of offering some insights and encouragement to others navigating this vital field.