Luma was founded on the idea that healthcare should work better for all patients. Instead of a disconnected experience, where patients are forced to be their own healthcare advocates and provider teams struggle to reach their patients, every point along the care journey should be simple, seamless, and effective. 

Luma’s Patient Success Platform™ empowers patients and providers to be successful by connecting and orchestrating all the steps in the patient journey, along with all the operational workflows and processes in the healthcare ecosystem.

Headquartered in San Francisco, Luma serves more than 650 health systems, integrated delivery networks, federally qualified health centers, specialty networks, and clinics across the United States, and today orchestrates the care journeys of more than 35 million patients.

• The Praia Health Identity and Engagement Platform is a managed Platform-as a-Service offering for health systems that enables high value, identity-driven digital experiences that engage and re-engage consumers with their health—before, during and between episodes of care. The solution enables health systems to own and leverage patient relationships, personalize their consumer experiences, and optimize and extend their operational model.
  
  
  
  The platforms’ Identity-Driven Personalization Services create, verify, authenticate, and manage robust consumer profiles that extend beyond the medical record—securely combining data and preferences across the consumers’ health ecosystem. These extended consumer profiles enable highly personalized recommendations—including health system transactions, services, and programs specific to each individual consumer.
  
  
  
  Our Consumer Experience Products and Services streamline the delivery of health-system branded signed-in experiences that fully utilize the power of the platform. Extend your existing custom web or mobile apps, or build new applications that utilize the Praia Health Platform, all via our Praia Health Platform API.
  
  
  The platform’s Ecosystem capabilities enable a health system to leverage their existing internal and 3rd party technology investments and take advantage of market-driven innovative solutions. The platform includes integration of the EMR and basic clinical services and can be expanded to support additional solutions for care delivery, population health, marketing, clinical trials research, wellness, revenue cycle, health plan solutions, care at home and more.
  
  
  
  New consumer insight will be realized through our Analytics and Insight Capabilities. The product is fully supported through our robust implementation, transition, and post-launch Service and Support offerings.
  
  
  
  By digitally engaging consumers in their personal health journey and then seamlessly connecting them to individualized services, support and resources, the Praia Health Identity and Engagement Platform creates and operationalizes a digital health flywheel—algorithmically driving net new direct and indirect revenue through recommended actions and operational efficiencies through self-service capabilities.

Praia Health removes barriers to care by digitally connecting health consumers to the services, products, and resources they need. The platform is anchored by patent-pending identity and profile technology that creates better experiences for patients by seamlessly connecting fragmented data sources and point solutions.

Luma's deep integration, breadth of market-leading platform solutions, and connection across a healthcare organization's tech stack makes next steps delivered to patients and staff more informed and actionable, differentiating our platform from patient engagement and experience vendors.

Luma customers report reducing phone calls and wait times by half, yet seeing record numbers of patients. Since 2020, HIPAA-compliant messaging between patients and providers on the Luma platform has increased by 50%. And most importantly, this increased ability to collaborate on next steps powers better clinical care. At FQHC Alexander Valley Healthcare, Luma reached 15% more Spanish-speaking patients and brought 38% more attributed patients in for care. Organizations using Luma report up to an 80% referral conversion rate, with patients receiving critical specialty care within days rather than weeks.

• Unlike EMR portals that only engage patients, Praia also enables engagement for services and programs outside of the EMR

• Praia's identity services is managed at the Health System enterprise level allowing the health system to federate with the EMR and all other digital or platform application through secure sign on protocols.

• Praia's personalization intelligence powers logged in users to have an n of 1 experience vs. the same experience that EMR portals provide. The adoption and ongoing engagement is higher with this function.

• Unlike traditional identity solutions Praia manages identity across the consumer health ecosystem both independently from and integrated with the health system’s EMR. Praia creates, verifies, and authenticates a consumer profile and combines those accounts with personalized recommendations across the entire care delivery ecosystem

• Unlike mobile shell or DFD offerings Praia integrates data and digital health solutions into a single experience linked to a single identity layer that dynamically drives personalized experiences based upon what is known about that consumer.

• Unlike CRMs that offer chort-level personalization for batch marketing campaigns & outreach Praia offers N of 1 personalization delivered algorithmically through consumer apps and web experiences, working either alongside or without a CRM.

• Unlike messaging & communicaitons offerings that offer SMS outreach based on cohorts Praia systematically engages health consumers through highly personalized system- branded apps and web experiences.